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Narrative Change

The Narrative Change workgroup was created to develop an accurate, authentic and just narrative to communicate the work of the Racial Equity Roundtable.


Changing the narrative by increasing an understanding of the disparities in our community is the focus of the Roundtable’s Narrative Change workgroup. An ongoing partnership with WBFO has led to the creation of the Racial Equity news desk and the hiring of a full-time reporter of color.

During 2021, journalist Thomas O’Neil-White was embedded in the community, telling stories of how the COVID-19 crisis disproportionately impacts communities of color. These stories illuminate how leaders in our community in the same industry have had very differed lived experiences based on their race. And in 2022, the trusted relationships Thomas has built in the community led to critical storytelling following the horrific racist mass shooting on May 14.

As we look to 2023, the Roundtable plans to expand media partnerships in our community to deepen this work. Funding is provided by the Community Foundation for Greater Buffalo and the W.K. Kellogg Foundation.

Sign up to receive our quarterly newsletter to stay informed on our work and help further the narrative change efforts of the Greater Buffalo Racial Equity Roundtable. You can also follow us on LinkedIn to keep current on our efforts and share posts to help change the narrative!



  • WNED/WBFO/Buffalo Toronto Public Media
  • Majority Leader Hon. Crystal D. Peoples-Stokes’ Office
  • National Federation for Just Communities
  • Senator Tim Kennedy’s Office
  • Community Foundation for Greater Buffalo
  • W.K. Kellogg Foundation



The Racial Equity Dividend: Buffalo’s Great Opportunity

The report details what we all stand to gain when we close racial equity gaps in our community.